Steve Jobs and what works

Finished reading "Steve Jobs" by Walter Isaacson and found it a good read into the mind of Apple's creative genius. While Job's batting average was pretty good on knowing what would work, I found an interesting tidbit on how other products just fell into his lap. Jobs didn't see how the iPod Nano would be a great success. But Jobs wasn't an athlete in training like the rest of us. When you're running a 20 miler in training, the ability to take a 1000 digital song player has great application. Same for running a 5K for a PR and wanting to eliminate any excess weight for a Sony Walkman or hand held radio. The runners at Apple had to talk Jobs into pursuing the Nano. And as it turned out, its success geared one of the values of all of Apple future products when you think about it. Smaller, faster, more capacity, and more functions with each year/version of the product. Another benefit that running has added to person-kind. - Posted using BlogPress from my iPad